Earth Day at 56: Extinction Beckons
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56 years ago, 20 million Americans took to the streets to mark the first Earth Day, to promote support for environmental protections, and, as it was described in a full-page promotional advert in the New York Times, to “start to reclaim the environment we have wrecked”, via “a commitment to make life better, not just bigger and faster”, and to “provide real rather than rhetorical solutions.”
In large letters, the ad proclaimed, boldly, “A disease has infected our country. It has brought smog to Yosemite, dumped garbage in the Hudson, sprayed DDT in our food, and left our cities in decay. Its carrier is man.”
The name, and the promotional messages, came via the legendary advertising copywriter Julian Koenig, whose campaign for Volkswagen, “Think Small,” was later cited by Advertising Age as the “greatest advertising campaign of the 20th century.”
If We Should Live, Our Scribes Will Record 2024 As The Beginning of the End for Humanity
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If we should live to tell the tale, our scribes will record the third decade of the 21st century as the time when the last vestiges of coherent political thought — and any notion of political integrity — were abandoned by those with power and influence, not only in national parliaments, but also in the media and in corporate boardrooms throughout the Global North.
In the last two and a half years, our leaders have chosen to revive apocalyptic war and slaughter as the purpose of existence, while simultaneously ignoring the greatest “war” of all — humanity’s “war” on the precious climate that makes all human existence viable.
The two are, I believe, closely connected, the frenzy for war and slaughter a buried, unacknowledged, psychically traumatized response to the realization — as spelled out incontrovertibly by climate scientists — that everything our neoliberal societies have worshipped and profited from over the last 40 years is killing us.
The Evil Empire Isn’t Russia; It’s Fossil Fuel-Based Capitalism, Waging Apocalyptic War on the Planet and the Whole of Humanity
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Since Russia invaded Ukraine 15 months ago, the West has been subjected to a pro-war propaganda campaign, on Ukraine’s behalf, on a scale not seen since the run-up to the illegal invasion of Iraq in 2003.
I don’t mean to suggest in any way that we shouldn’t feel sympathy for the people of Ukraine, but the relentless reporting of their suffering, which dominated the news, to the exclusion of almost everything else, for several months after the war began, was so all-pervasive that it was difficult to recognize — or to remember — that, as is powerfully explained in ‘Why Are We in Ukraine?’, a major new article for Harper’s Magazine by Benjamin Schwarz and Christopher Layne, the war didn’t happen because Vladimir Putin is a figure of pure evil, but because of over 30 years of provocation by the US.
Since the fragmentation of the Soviet Union, between 1989 and 1991, the US has sought to erase the reality that its relationship with Russia is, necessarily, one of two vast and different political entities, each bristling with nuclear weapons, and has, instead, increasingly regarded itself as the world’s sole superpower, entitled to use NATO to encroach further and further on Russian territory, despite Secretary of State James Baker, in February 1990, convincing Mikhail Gorbachev to give up East Germany by telling him that, if he did so, NATO would “not shift one inch eastward from its present position.”
Who's still at Guantánamo?
