Beyond Irony: Peabody Launches ‘The Muse’ at Amersham Vale in New Cross, Profiting from the Destruction of the Old Tidemill Wildlife Garden
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In the London Borough of Lewisham, ground works have started on a long-empty site at Amersham Vale in New Cross, which was formerly occupied by Deptford Green secondary school. What most people don’t know — because Lewisham Council and the developers, the aggressively huge housing association Peabody and the private developer Sherrygreen Homes, worked assiduously to hide the information — is that the Amersham Vale site was stealthily twinned at the planning stage with another, highly-contested site in Deptford, containing the old Tidemill primary school, the Old Tidemill Wildlife Garden and the 16 structurally sound council flats of Reginald House, with the two sites blandly identified as ‘Deptford Southern Housing.’
At Tidemill, campaigners — myself included — spent many years trying to persuade the council and the developers to drop the Tidemill garden from their plans, because it is — or was — a magical, autonomous green space in a heavily urban environment, and also because it mitigated the worst effects of pollution on nearby Deptford Church Street, where particulate levels have been recorded that are six times the recommended limits set by the World Health Organisation. We were also fighting to save Reginald House from cynical destruction as part of the plans, but although we secured significant media attention by occupying the garden for two months last year, we ended up being violently evicted, and the garden was destroyed in February, although building works have not yet begun.
Instead, at Amersham Vale, the arrival of the ground works team has coincided with Peabody launching a page on their ‘Peabody Sales’ website advertising homes for sale on the site, which they are calling, without any apparent trace of irony, ‘The Muse’ — the muse in question being, presumably, that of gentrification and the lure of filthy lucre.
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