
56 years ago, 20 million Americans took to the streets to mark the first Earth Day, to promote support for environmental protections, and, as it was described in a full-page promotional advert in the New York Times, to “start to reclaim the environment we have wrecked”, via “a commitment to make life better, not just bigger and faster”, and to “provide real rather than rhetorical solutions.”
In large letters, the ad proclaimed, boldly, “A disease has infected our country. It has brought smog to Yosemite, dumped garbage in the Hudson, sprayed DDT in our food, and left our cities in decay. Its carrier is man.”
The name, and the promotional messages, came via the legendary advertising copywriter Julian Koenig, whose campaign for Volkswagen, “Think Small,” was later cited by Advertising Age as the “greatest advertising campaign of the 20th century.”

Many thanks to Chuck Mertz for having me as the featured guest on this week’s “This Is Hell!”, now in its 30th year, a Chicago-based “long-form political interview program”, broadcast live every Wednesday morning, and then made available as a podcast.
You can find my hour-long interview on the “This is Hell!” website here, the full show on the website here, and on Patreon, where you can also make a donation to support the show, if you’d like to contradict Chuck’s assertion that it is “broadcast without the virtue of money or the vice of political agenda.”
I’ve also embedded it via Soundcloud below, and I very much hope that you have time to listen to it.

Anyone paying attention knows that, since October 7, 2023, when the State of Israel began carpet-bombing the Gaza Strip on a scale so grotesque that it can only realistically be compared to the impact of the atomic bombs dropped on Hiroshima and Nagasaki in August 1945, all sense of proportionality in warfare has been eviscerated, and has been normalized to such an extent that Israel, and its lapdog the US, are now engaged in similarly disproportionate attacks on Iran, and with Israel also extending its depravity to Lebanon.
While some of this blatant violation of international humanitarian law can be traced to Israel’s relentless contempt for any attempts to restrain its military actions, dating back decades, the truly shocking and soul-shredding intensification of its military actions over the last 29 months, in which the US has finally moved from being Israel’s main backer to being a fully-fledged partner, has primarily been facilitated through both countries’ embrace of military targeting powered by AI (artificial intelligence), which has both promised and delivered military targets on a scale that is hundreds or thousands of times faster than what was previously possible, although, crucially, with little or no human oversight to address profound problems with the accuracy of the targeting.
To provide some necessary background, proportionality in warfare seeks to minimize the loss of civilian life during military operations, and its key definition comes from the 1977 Additional Protocol to the 1949 Geneva Conventions, which sought to apply rules governing warfare in the aftermath of the horrors of the Second World War. The Additional Protocol specifically addressed the protection of civilians, and, in Article 51, established protections against indiscriminate attacks on civilian populations, providing two particular examples of attacks that “are to be considered as indiscriminate”, which have subsequently provided a benchmark for assessments of proportionality.
Investigative journalist, author, campaigner, commentator and public speaker. Recognized as an authority on Guantánamo and the “war on terror.” Co-founder, Close Guantánamo and We Stand With Shaker, singer/songwriter (The Four Fathers).
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