
56 years ago, 20 million Americans took to the streets to mark the first Earth Day, to promote support for environmental protections, and, as it was described in a full-page promotional advert in the New York Times, to “start to reclaim the environment we have wrecked”, via “a commitment to make life better, not just bigger and faster”, and to “provide real rather than rhetorical solutions.”
In large letters, the ad proclaimed, boldly, “A disease has infected our country. It has brought smog to Yosemite, dumped garbage in the Hudson, sprayed DDT in our food, and left our cities in decay. Its carrier is man.”
The name, and the promotional messages, came via the legendary advertising copywriter Julian Koenig, whose campaign for Volkswagen, “Think Small,” was later cited by Advertising Age as the “greatest advertising campaign of the 20th century.”

Many thanks to Chuck Mertz for having me as the featured guest on this week’s “This Is Hell!”, now in its 30th year, a Chicago-based “long-form political interview program”, broadcast live every Wednesday morning, and then made available as a podcast.
You can find my hour-long interview on the “This is Hell!” website here, the full show on the website here, and on Patreon, where you can also make a donation to support the show, if you’d like to contradict Chuck’s assertion that it is “broadcast without the virtue of money or the vice of political agenda.”
I’ve also embedded it via Soundcloud below, and I very much hope that you have time to listen to it.
Investigative journalist, author, campaigner, commentator and public speaker. Recognized as an authority on Guantánamo and the “war on terror.” Co-founder, Close Guantánamo and We Stand With Shaker, singer/songwriter (The Four Fathers).
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