Earth Day at 56: Extinction Beckons
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56 years ago, 20 million Americans took to the streets to mark the first Earth Day, to promote support for environmental protections, and, as it was described in a full-page promotional advert in the New York Times, to “start to reclaim the environment we have wrecked”, via “a commitment to make life better, not just bigger and faster”, and to “provide real rather than rhetorical solutions.”
In large letters, the ad proclaimed, boldly, “A disease has infected our country. It has brought smog to Yosemite, dumped garbage in the Hudson, sprayed DDT in our food, and left our cities in decay. Its carrier is man.”
The name, and the promotional messages, came via the legendary advertising copywriter Julian Koenig, whose campaign for Volkswagen, “Think Small,” was later cited by Advertising Age as the “greatest advertising campaign of the 20th century.”
Who's still at Guantánamo?
