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Today, June 1, the cultural nostalgia industry — a burgeoning movement that seeks safe havens in the past, where the reality of the here and now can be denied — is in overdrive, marking the 50th anniversary of the release of the Beatles’ LP, ‘Sergeant Pepper’s Lonely Hearts Club Band.’ Cue rhapsodic reflections on the meaning of “the summer of love,” and, presumably, very few people talking about how it’s not the Beatles’ best or more significant album, and, more importantly, “the summer of love” isn’t something to wheel out like a colourful aged relative.

If there is, at some level, a rainbow-hued joy to recollections of the time, this should reasonably be tempered with an awareness that the hippie movement was not just about fashion and flowers; it was also tied into the movement against the Vietnam War in America, to movements of resistance to the status quo (whether violent or non-violent), and to profound questions about culture, love, relationships, business and our place in the world that often led to conflicting and confused responses, in which irresponsibility played a part as well as idealism.

The rather more superficial aspect of the 60s — the fashion and flowers — led in turn to what I see as the most defining betrayal of the hope and desire for change that drove much of the agitation of the time: the sidelining of the commitment to political resistance — a largely communal affair — through the self-obsession of self-improvement: those millions of journeys to self-discovery that, absorbed and reinterpreted by the voracious mainstream of capitalism, have become nothing more than a vain sense of entitlement, typified by L’Oreal’s “Because You’re Worth It” tagline, but apparent everywhere, in the preening, pampering world of materialistic self-worth. Read the rest of this entry »